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The curious case of consumer time with print
Oh, print, you have a problem.When Henry Blodget presented the current state of media, he noted that ad spending by media channel is out of sync with how consumers really spend time in each format....
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At Rate My Teachers, the kids give the grades
The best teacher I ever had was a man named Bruce MacLean. I still remember his high school lectures on history, his hilarious stories about partying in Europe, the controversy about him hanging a...
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Fox News' upside down report on the sun
Poor Fox News. We hate to call it out for misinformation, but its headline this week "UN admitting solar activity may play significant role in global warming" is so out of context, so upside down,...
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Nemo? It's time to sell ad naming rights to storms
Dear U.S. government: In an age of constant budget worries, here's a simple proposal. Sell advertiser naming rights to major hurricanes and snowstorms.Apparently the National Weather Service is upset...
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Going for global metrics, comScore dismisses clicks
ComScore recently published a manifesto that would have you believe popular digital advertising metrics such as click-through rates, or clicks themselves, don't matter anymore. Before we evaluate...
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Look out. Mobile is now dinging your web strategy.
Everyone is excited about mobile, but it sure is creating problems for both advertisers and publishers.First, the whopping trend. In December 2012, comScore reports, 37% of U.S. consumers' "digital...
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When to pick engagement vs. broadcast
Here's a grid that explains when you should use social media, or when an ad on TV will suffice just fine. It was born out of my frustration a year ago with some communication gurus saying "everyone...
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On the evolutionary aversion to ‘native ads’
Native advertising is the latest buzzword circulating among agencies and publishers. There’s nothing new here; “native” means crafting a marketing message in a format that appears to fit within the...
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The accelerating crisis of advertising visual inventory
Five years ago in Businessweek I wrote the real threat to Google wouldn't be Apple or Facebook, but instead the migration of consumers to mobile devices that have less "visual inventory" — physical...
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Rebuilding your organization to face uncertainty
There are many smart ideas in Richard Daft's 2009 book "Organizational Theory and Design," with the most vital one being not all organizations should be structured the same. Your group is a band of...
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The future Eternity App will end loneliness for the elderly
Len Kendall wrote a poignant post about visiting his elderly grandmother and realizing that most people in the retirement home seemed lonely, because so many of their friends were already gone. He...
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