Quantcast
Channel: Thought Gadgets
Browsing all 31 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

The miraculous illusion of Amazon's free shipping

People are funny about perceiving value. We all want value -- we run mental calculators in our minds, trying to predict transactions of love or money in our favor, and yet typically we suck at this. In...

View Article



Image may be NSFW.
Clik here to view.

Prediction markets as a form of artificial intelligence

As the current political race nears the finish line, here's a refresher course on prediction markets. I wrote this column for Businessweek back in October 2008, a month before Barack Obama was elected...

View Article

Image may be NSFW.
Clik here to view.

The novelty effect

This is a story about why stories no longer hold your interest.About 30 years ago Cormac McCarthy sat down to write "Blood Meridian," a gruesome Western tale with evocation like this:"That night they...

View Article

Image may be NSFW.
Clik here to view.

Meet McDonald's TV. It's worth a quarter billion dollars.

McDonald's has been on a tear lately. Its stock has nearly tripled since 2006, global revenue is up to $27 billion, and more than 45% of its restaurants have been upgraded from the stale plastic of...

View Article

Image may be NSFW.
Clik here to view.

Why product ideas scale (a lesson from bicycle brakes)

If you want to know how to make your product reach all of humanity, you need to think about God, bicycles and viruses.Richard Dawkins didn't believe in God but he did coin the concept of a meme, a...

View Article


Image may be NSFW.
Clik here to view.

Facebook's $7 Trojan horse (watch out, Amazon)

Mark Zuckerberg, how investors have underestimated you.Depending on how you look at it, Facebook is either on a tear or washed up. eMarketer predicts Facebook will generate $5 billion in revenue this...

View Article

Image may be NSFW.
Clik here to view.

The computer design has left the building

Poor Apple. Hours after it announced a much-awaited smaller iPad (plus a sexier, thinner iMac), Wall Street pushed its stock down 3%, perhaps disenchanted at the relatively high iPad Mini price of...

View Article

Image may be NSFW.
Clik here to view.

Upscale Quartz skips banners, goes mobile first

This is rather interesting. David Bradley, chief of Atlantic Media (which publishes The Atlantic), has launched a new elite business publication that is already challenging The Economist. In September...

View Article


Image may be NSFW.
Clik here to view.

Hm. What if Apple's Siri is learning from us?

While many of you ask Siri questions on your iPhones, have you ever considered that Siri may be monitoring you as well ... and getting smarter because of what you ask? I wrote over at Google+ a while...

View Article


Image may be NSFW.
Clik here to view.

What's wrong with Groupon?

Poor Groupon. The stock price of the cost-cutting online coupon service has plummeted below $3, down nearly 90% from its IPO launch high. Nearly two years ago I dissected the pitfalls of Groupon's...

View Article

Image may be NSFW.
Clik here to view.

Facebook's new matchback tracking finds you at the mall

Facebook has made an old marketing measurement trick new again, getting many marketers excited that it could finally match online ad impressions to offline shopping behavior for better ROI...

View Article

Image may be NSFW.
Clik here to view.

Tis the season for fake savings

Savings is such a marketing game. Nothing is ever 30% or 40% off, and yet consumers respond in droves when retailers announce "savings" or "discounts." Why is this so?About 30 years ago behavioral...

View Article

Image may be NSFW.
Clik here to view.

How to make $382,000 before the end of the world

We don't know if Damian Campbell makes $382,000 a year from his Facebook campaign. We do know his ad and web landing page, shown here, are pretty ugly, with enough disparate font treatments to send...

View Article


Image may be NSFW.
Clik here to view.

PETA pulls a porn site bait-and-switch

Oh, the cleverness. PETA, the pro-animal-rights organization known for racy ads showing naked people who refuse to wear fur, teased the major media outlets this week with news it was launching a real...

View Article

Image may be NSFW.
Clik here to view.

The NRA goes silent. Is this good strategy?

That quiet sound you hear is the NRA not saying anything ... which makes an interesting case study. Regardless of your politics or emotions about the tragedy in Newtown, Conn. (which happened just...

View Article


Image may be NSFW.
Clik here to view.

Ho ho ho, it's finally time to shop inside Facebook

Forget advertising revenue. The real money play for Facebook may be breaking into e-commerce.Facebook has launched holiday promotions for its online gift service -- a brilliant ploy, because it adds a...

View Article

Image may be NSFW.
Clik here to view.

Chevron's use of global warming for bold branding

Mention climate change and you'll get hot responses from some conservatives who believe the risk is falsified, earth's temperatures are not rising, satellite data is fudged and human-made CO2 and...

View Article


Image may be NSFW.
Clik here to view.

The advertising challenge of concurrent media use

Recent media research points to a trend: U.S. consumers are using tablets or smartphones at the exact same time they watch television. Nielsen reports that TV use is still high in the U.S., with the...

View Article

Image may be NSFW.
Clik here to view.

In group decisions, beware the risk of propinquity

A riff on group dynamics that could save your next meeting.Decisions are difficult in business because hierarchies and org structures, however well thought out, culminate in small groups trying to...

View Article

Image may be NSFW.
Clik here to view.

Stop & Shop's mesmerizing 1% gasoline giveaway

Stop & Shop, the northeastern U.S. grocery chain, has created a fascinating loyalty program tied to gasoline. If you use a loyalty card to buy groceries, you can later swipe that card at...

View Article
Browsing all 31 articles
Browse latest View live




Latest Images